Planer, the Hootsuite alternative for freelancers and small agencies

Hootsuite is one of the most complete tools on the market — and one of the most expensive, and more complex than most people need. Planer does the part you use every day — plan, schedule, publish and measure — without the learning curve or the enterprise price tag.

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Planer is a simpler, more affordable Hootsuite alternative, built for people who manage several clients rather than one corporate team.

Planer and Hootsuite, side by side

Comparison between Planer and Hootsuite
 PlanerHootsuite
Learning curveYou’re scheduling posts on day oneBroad suite that takes time to set up
Pricing modelBy number of clients, no charge per social networkPer user and per number of social profiles
Organized by clientThe client is the unit: its own calendar, tasks and reportsOrganized by profiles and streams
Enterprise scaleBuilt for freelancers, small agencies and small businessesStrong for large teams and corporate requirements
Network coverage and featuresInstagram and TikTok; Facebook, LinkedIn and X on the wayVery broad coverage, including social listening

Comparison based on each tool’s product and pricing model. Hootsuite’s features may change — check their official site for current details.

When Hootsuite is the better choice

No tool is right for everyone. These are the cases where Hootsuite is the better fit:

  • Hootsuite has social listening and ads management. Planer does neither, and neither is on the immediate roadmap.
  • If your company needs SSO, corporate compliance or dozens of users with granular permissions, Hootsuite is built for that and Planer isn’t.
  • Its catalog of integrations with third-party tools is much larger than ours.

Questions about Planer and Hootsuite

Why choose Planer over Hootsuite?
Because the price follows your client list, not your profile count or your headcount. If you manage several small brands, each with three or four accounts, that difference shows up on every invoice — and Planer covers the day-to-day work without the setup time.
Does Planer have everything Hootsuite has?
No, and it doesn’t try to. Planer covers planning, scheduling, publishing, analytics and client collaboration. Hootsuite adds social listening, ads management and enterprise features most independent social media managers never use.
Do I need a credit card to try Planer?
No. The 15-day Pro trial doesn’t ask for a card. If you don’t pick a paid plan when it ends, your account moves to the free plan.

Try Planer as your Hootsuite alternative

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