Planer, the Buffer alternative for agencies and social media managers

Buffer is simple and does what it promises: scheduling. The trouble starts when you stop managing one account and start managing eight, each with its own client, approval process and monthly report. Planer is built from that point on.

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Planer is a Buffer alternative for people who manage several brands: it adds a calendar per client, task boards, link-based approval and PDF reports.

Planer and Buffer, side by side

Comparison between Planer and Buffer
	Planer	Buffer
Simplicity for a single account	Works, but it’s designed for several clients	Very simple, ideal for one brand
Multi-client management	Client as the unit: its own calendar, tasks and reports	Organized by channel, no client layer
Client approval	Shared calendar link — the client doesn’t need an account	The client has to be added to the workspace
Reports to send to clients	PDF report, without Planer branding on the Pro plan	Analytics inside the product
Network coverage	Instagram and TikTok; Facebook, LinkedIn and X on the way	Broader coverage

Comparison based on each tool’s product and pricing model. Buffer’s features may change — check their official site for current details.

When Buffer is the better choice

No tool is right for everyone. These are the cases where Buffer is the better fit:

Buffer covers more networks than Planer does today, including LinkedIn, Facebook, X, Mastodon and Bluesky.
Its free plan is more generous than ours if you only need to schedule for one or two accounts.
For an individual creator posting for their own brand, Buffer is simpler and probably cheaper.

Questions about Planer and Buffer

What’s the main difference between Planer and Buffer?

Buffer organizes work by channel; Planer organizes it by client. If you manage other people’s brands, that difference shapes how you charge, how you get content approved and how you present results.

Does Planer create reports I can send to clients?

Yes. You generate a PDF report with reach, engagement, followers and the top posts of the period. On the Pro plan you can remove the Planer branding and edit the conclusions.

Does the client need an account to approve content?

No. You share a link to the calendar and the client reviews and approves from there, without signing up or installing anything.

Try Planer as your Buffer alternative

15 days of the Pro plan, no credit card required.

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